Studio journal
Make better creative decisions before the pixels.
Plain-language guidance for clients, founders and teams responsible for design outcomes.
Process · 7 min
How to write a design brief that gets better work
A practical structure for sharing context, constraints and a useful definition of success.
Branding · 6 min
Logo files explained: what to keep and when to use them
A plain-language guide to SVG, AI, EPS, PDF, PNG and JPG deliverables.
Strategy · 8 min
Budgeting for a brand identity without cutting the wrong corners
How scope, exploration and rollout support affect a realistic identity investment.
Process · 7 min
How to write a design brief that gets better work
A practical structure for sharing context, constraints and a useful definition of success.
Branding · 6 min
Logo files explained: what to keep and when to use them
A plain-language guide to SVG, AI, EPS, PDF, PNG and JPG deliverables.
Strategy · 8 min
Budgeting for a brand identity without cutting the wrong corners
How scope, exploration and rollout support affect a realistic identity investment.